Ok, I had to put the last two days in this combined post. The reason is, that me and my husband live at separate locations (only 5 min apart)… Now that’s a whole story in itself, but i works for us
The thing is our kids live with each of us on separate days, and yesterday they where at his place. Now, my husband had to go to work very early and I had offered to drive him and then take the kids to kinder garden. That is why I had to stay at his place in order to get him to work early today.
When we spend time together we just lose track of time and that happend to us yesterday, so I kind of forgot to post, I know I’m sorry, but I’ll make it up to you today
Ok, so what have I been doing for the past two days?
Well, I have been working my but of writing my new product and planning the launch and sales process. The product is in 4 modules and has a whole lot of video. I have now completed the first 3 text modules and hope to complete the E-book tomorrow. Then it is time to create the videos, I have planned 15 already.
I have also been studying sales copy tactics when I needed a break from my project and I just found this amazing e-book from Simon Hodgkinson. The e-book is called extreme influence and is all about how to create a killer hypnotic converting sales page. He talks about font, graphics and even cool NLP techniques!
If you are in to that kind of thing go take a look right here: Extreme Influence - and yes this is an affiliate link, hope you don’t mind
Another thing I have been doing is working at my sales process for the product… Well, I actually got all up and ended up with a product+2 upsells+downsells system.
If you dont know what up- and downsell is, I’ll briefly go in to that here:
The basic way it works is…. You have a product that sells for, let’s say $27, if people buy they get redirected to another page trying to sell them a related or extended product, for let’s say $67. If they pass on that, they get hit with another page trying to sell the same product with less bonus or the video is taken out or something else, but this time for a lower cost, let’s say $37. This can go on forever, but that wont be a good strategy
For this method to work, the whole proces must be logical. I mean the upsells should complement the main product and the downsells should not just be a discount, but the same offer with less material in it.
Hope that makes sense
As you can see, I have had 2 busy days and it is almost 11pm here in Denmark, so I am of to bed…
Talk to you soon!