The mantra “Write about what you love” is a common cliché in the blogging, online expert, and internet entrepreneur
communities. It’s advice I followed myself, choose a topic that ignites your passion; otherwise, it won’t work.
While I initially wholeheartedly agreed with this advice, I’ve recently begun to question its universal applicability. Creating a site around a topic you love is undoubtedly a powerful approach and works well for many. However, I’m skeptical if it’s the sole path to success. The primary flaw in this rule lies in the fact that if your beloved niche isn’t profitable, making significant money online becomes challenging, regardless of your efforts.
The Coffee Enthusiast
Consider the example of a coffee enthusiast. While creating a popular coffee-centric website is feasible, dedicating the same effort and time to a more profitable niche might yield substantially higher income.
Advocates of the “write about what you love” theory argue that choosing a topic solely for its profitability risks losing motivation over time.
While writing about a passion ensures a constant stream of content, this isn’t universally true, as some individuals derive motivation purely from the desire for financial success.
My current stance is that both strategies can lead to success. Opting for a niche you love is a valid route, but selecting a profitable one and approaching it strategically can be equally effective.
If you’re still undecided about your niche, consider these factors:
- Passion and Excitement: Blogging about your passion ensures a consistent flow of content, eliminating struggles for ideas.
- Expertise Advantage: If your hobby or job aligns with your chosen niche, you have a distinct advantage as an authority in the field.
- Knowledge for Content Creation: Even if you’re not an expert, possessing knowledge allows you to create valuable content, building your credibility.
- Journey from Novice to Expert: Learning and making your niche a focal point can take your audience on a journey from novice to expert, fostering community engagement.
- Sustainability of Content: Choose a niche with enduring content potential to avoid running out of ideas and to maximize long-term success.
In conclusion, whether you’re driven by passion or profitability, the key is to carefully choose a niche that aligns with your goals, ensuring a sustainable and potentially lucrative blogging venture.
